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The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




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Time Remaining: 29d 20h 48m
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$10.06 (14 Bids)
Time Remaining: 39m
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$15.95
Time Remaining: 29d 23h 50m
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$22.50 (6 Bids)
Time Remaining: 2h 26m
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$229.00
Time Remaining: 6d 20h 42m
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Vintage BENRUS 7325 400 Automatic Mens Dress WRISTWATCH PARTS REPAIR NO RES
$9.99
Time Remaining: 2h 27m
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Vintage Swiss Made Benrus Ladies Wind Up Watch
$29.95
Time Remaining: 4d 22h 56m
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$5.50 (7 Bids)
Time Remaining: 2h 45m
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$199.00
Time Remaining: 29d 15h 55m
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$5.00 (1 Bid)
Time Remaining: 3h 34m
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$45.00
Time Remaining: 20d 17h 30m
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$16.27 (7 Bids)
Time Remaining: 3h 46m
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$34.02
Time Remaining: 29d 13h 19m
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$46.00 (8 Bids)
Time Remaining: 3h 58m
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$14.00
Time Remaining: 29d 21h 42m
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$13.50 (4 Bids)
Time Remaining: 4h 12m
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Time Remaining: 29d 17h 19m
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$11.25 (12 Bids)
Time Remaining: 4h 36m
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$124.99
Time Remaining: 6d 18h 21m
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$42.00 (22 Bids)
Time Remaining: 4h 43m
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$15.00
Time Remaining: 1d 18h 24m
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$10.50 (2 Bids)
Time Remaining: 17h 42m
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$24.00
Time Remaining: 13d 4h 46m
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$14.50 (8 Bids)
Time Remaining: 19h 48m
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$13.94
Time Remaining: 15d 18h 6m
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$9.99 (1 Bid)
Time Remaining: 20h 10m
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$8.00
Time Remaining: 20d 18h 39m
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$40.00
Time Remaining: 29d 20h 10m
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$17.67 (8 Bids)
Time Remaining: 23h 5m
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$39.95
Time Remaining: 4d 19h 49m
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$25.00
Time Remaining: 23h 48m
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$15.00
Time Remaining: 8d 23h 46m
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$103.50 (13 Bids)
Time Remaining: 1d 8m
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$20.00
Time Remaining: 28d 19h 59m
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$10.00 (1 Bid)
Time Remaining: 1d 54m
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$39.95
Time Remaining: 4d 22h 2m
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$9.99
Time Remaining: 1d 2h 40m
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$19.99
Time Remaining: 29d 13h 57m
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$5.50 (2 Bids)
Time Remaining: 1d 4h 21m
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$29.95
Time Remaining: 29d 16h 11m
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$0.99 (1 Bid)
Time Remaining: 1d 4h 22m
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$69.95
Time Remaining: 4d 20h 57m
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$53.00 (2 Bids)
Time Remaining: 1d 4h 27m
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$39.50
Time Remaining: 2d 3h 37m
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$9.00 (1 Bid)
Time Remaining: 1d 17h
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$60.00
Time Remaining: 29d 19h 16m
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$9.99 (1 Bid)
Time Remaining: 1d 17h 6m
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$24.95
Time Remaining: 19d 21h 2m
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$28.00 (3 Bids)
Time Remaining: 1d 19h 43m
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$49.95
Time Remaining: 2d 20h
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$135.00
Time Remaining: 29d 14h 36m
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$19.95
Time Remaining: 1d 21h 49m
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$18.99
Time Remaining: 20d 22h 39m
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$22.50 (7 Bids)
Time Remaining: 2d 10m
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1960s Benrus Gents Dress watch
$38.41
Time Remaining: 21d 21h 20m
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$41.00 (8 Bids)
Time Remaining: 2d 1h 28m
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$15.00
Time Remaining: 26d 2h 5m
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$105.50 (38 Bids)
Time Remaining: 2d 1h 54m
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$150.00
Time Remaining: 4d 22h 32m
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$54.95
Time Remaining: 2d 1h 57m
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$9.99
Time Remaining: 4h 9m
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$9.99
Time Remaining: 2d 2h 27m
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$59.95
Time Remaining: 4d 22h 2m
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$28.00 (7 Bids)
Time Remaining: 2d 2h 33m
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$39.95
Time Remaining: 20d 4h 16m
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Benrus 3 star self winding watch
$15.00
Time Remaining: 2d 3h
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$79.99
Time Remaining: 27d 22h 46m
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$4.00 (5 Bids)
Time Remaining: 2d 3h 19m
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$19.54
Time Remaining: 23d 7m
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$19.99
Time Remaining: 2d 3h 44m
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$37.99
Time Remaining: 23d 21h
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$9.99
Time Remaining: 2d 3h 44m
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$11.57
Time Remaining: 7d 2h 13m
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$9.99
Time Remaining: 2d 3h 44m
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Vintage Benrus Self Wind Date Swiss Mens Wrist Watch Serviced
$145.00
Time Remaining: 28d 4h 3m
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BENRUS VINTAGE RGP 17J SMALL SECONDS MENS RECTANGULAR WATCH
$19.99
Time Remaining: 2d 3h 45m
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$9.90
Time Remaining: 11d 23h 9m
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$99.99
Time Remaining: 28d 22h 47m
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Older Men Benrus Electronic Wristwatch Lightning Bolt SecondHand Trying to Work
$4.99 (1 Bid)
Time Remaining: 2d 4h 55m
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Vintage Benrus Automatic watch Mens Series 7001 Gold Filled 25 Jewels Analog
$250.00
Time Remaining: 29d 5h 26m
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Benrus wind up wristwathrecently serviced runs great FANCY case
$9.99
Time Remaining: 2d 5h 8m
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Vintage Benrus 10K Rolled Gold Plated Leather Strap 1 Year Warranty Mens Watch
$159.00
Time Remaining: 1d 22h 9m
Buy It Now for only: $159.00
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Vintage 1940s Mens Benrus Gold Tone Mechanical Watch Domed Crystal Runs
$17.50 (6 Bids)
Time Remaining: 2d 7h 6m
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Vintage Benrus 3 Star 25 Jewel Self Winding Automatic Mens Wristwatch
$79.99
Time Remaining: 10d 21h 56m
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VINTAGE BENRUS ARROW ARABIC DIAL GOLD AUTOMATIC MENS DRESS WATCH 1
$7.16 (5 Bids)
Time Remaining: 2d 8h 15m
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Vintage Womens Benrus Wrist Watch 17 J Light Bronze Dial Pink Tint Hands NR
$8.00
Time Remaining: 25d 3h 32m
Buy It Now for only: $8.00
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Vintage Mens Benrus Mechanical Dress Watch N R
$5.00 (1 Bid)
Time Remaining: 2d 13h 20m
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$29.99
Time Remaining: 24d 14h 34m
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$39.99
Time Remaining: 2d 16h 35m
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Vintage Ladies Benrus Manual Wind Wrist Watch Speidel Band WORKS GREAT
$15.00
Time Remaining: 4d 1m
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2 Responses to The Benrus Watch – The History Behind Benrus Watches

  • Ben Jones says:

    to whom it may concern,

    I have a vintage Benrus watch, it has diamond chips instead of numbers. it also has a second hand. 10kt gold &gold filler # 770640 on back
    if you can, let me know its approx worth?

    thanks

  • James says:

    I recently came into a Benrus watch and want to find out if I can get a rough idea what year it was made and if I can still get a new glass face for the watch. The watch appears to be early, it’s mechanical, have to wind it every 24 hours. It has a hole in the face towards the top for the hours. The glass has a slight clam in one corner but is not chipped or broken through yet, thank you.

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