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The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




Vintage Benrus 3 Star Automatic Date Mens Watch Running Excellent
$128.00
Time Remaining: 6d 12h 13m
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4 Vintage Watches Benrus 3 Star Manson Calendar
$14.00
Time Remaining: 16h 6m
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$199.99
Time Remaining: 29d 20h 48m
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Vintage beautiful Benrus Art Deco watch
$39.50
Time Remaining: 13h 52m
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6 Vintage Womens Watches Gruen Elgin Gothic Telda Benrus Argus Some Work Parts
$18.00
Time Remaining: 14h 37m
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Vintage BENRUS Mens Wristwatch Art Deco Fancy Case no Running Parts Rstoration
$89.99
Time Remaining: 10h 44m
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Vintage Wrist Watch Lot Collectors Estate Benrus Elgin
$20.00
Time Remaining: 4d 10h 46m
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Vintage Benrus Watch
$19.99
Time Remaining: 13h 57m
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VTG BENRUS COMMANDER 17j MENS AUTOMATIC DRESS WRISTWATCH 1962
$49.11
Time Remaining: 29d 18h 46m
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VINTAGE BENRUS SHOCK ABSORBER MENS WATCh BLACK DIAL
$15.26
Time Remaining: 21h 38m
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VINTAGE BENRUS HAND WINDING SWISS MADE MENS ANALOG WHITE COLOR DIAL WRIST WATCH
$11.99
Time Remaining: 4h 49m
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VINTAGE BENRUS MANS WRISTWATCH WITH GOLD FILLED CASE AND A 17 JEWEL MOVEMENT
$37.50
Time Remaining: 5h 33m
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Vintage Benrus Swiss Made Windup 10K Gold Plated Ladies Watch
$8.82
Time Remaining: 3d 23h 58m
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Ultra rare vintage BENRUS Ultra Deep Automatic 666 Ft Pressure Tested Military
$999.00
Time Remaining: 29d 9h 17m
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Benrus Used Mens Divers Watch Ultrasteel 660
$100.00
Time Remaining: 1d 13h 52m
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VINTAGE MENS BENRUS GOLD PLATE WATCH WITH SWISS 17 JEWEL HANDWIND MOVEMENT
$58.95
Time Remaining: 1d 15h 26m
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VINTAGE BENRUS HAND WINDING SWISS MADE MENS ANALOG GREEN COLOR DIAL WRIST WATCH
$11.99
Time Remaining: 4h 45m
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$9.99 (1 Bid)
Time Remaining: 1d 19h 15m
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Vintage Benrus Wristwatch with Fancy Bezel CA1950s Includes Box
$250.00
Time Remaining: 2d 21h 2m
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Vintage Benrus 10K Rolled Gold Plated 17 Jewels Watch w 18mm Leather Band
$349.99
Time Remaining: 29d 17h 13m
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VINTAGE BENRUS 17JWL HAND WINDING SWISS MADE MENS ANALOG COLOR DIAL WRIST WATCH
$11.99 (1 Bid)
Time Remaining: 4h 55m
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Vintage Womens Benrus 10K RGP Watch in Original Case
$51.99
Time Remaining: 29d 11h 5m
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Retro Benrus Mens Day Date Quartz watch Gold Runs Great New Battery BNW704
$9.99
Time Remaining: 18h 52m
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Vintage Mens Benrus Wristwatch Circa 1950s 21 Jewels Red Dial
$125.00
Time Remaining: 23d 18h 1m
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BENRUS 1940s DAY DATE VINTAGE GOLD FILLED WATCH FOR REPAIR OR PARTS
$199.99
Time Remaining: 29d 15h 19m
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BENRUS TYP II militarywatch with natostrap mens watch orlogio montre
$345.00
Time Remaining: 27d 7h 7m
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Vintage x4 Watch Lot Benrus Sea Lord Le Gran Lyceum Onsa Fortress Military Dive
$99.99
Time Remaining: 29d 8h 55m
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Vintage Benrus 10K Rolled Gold plated Vintage Swiss Watch free shipping
$86.00
Time Remaining: 29d 22h 57m
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Vintage Benrus 21 Jewel 10K Plated Bezel Wristwatch Works
$19.99
Time Remaining: 19h 6m
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Vintage BENRUS Dial O Rama Gene Vincent Rockabilly 10K RGP Jump Hour Watch
$499.99
Time Remaining: 14d 8h 36m
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SUPER DELUXE BENRUS LADIES GOLD TOP WATCH BOX
$9.99
Time Remaining: 18h 49m
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Vintage Swiss Benrus Sealord 10k Gold plate single star Mens Wrist watch repair
$6.50 (2 Bids)
Time Remaining: 23h 17m
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Benrus Watch Swiss 17 Jewel Manual Wind Movt with Stepped Case Vintage C1950s
$200.00
Time Remaining: 2d 15h 11m
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NICE Vintage Benrus 17 Jewels BB 4 Wristwatch Watch 10K RGP Bezel Keeps Time
$54.99
Time Remaining: 29d 19h 44m
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Vintage Benrus Swiss Made Art Deco Windup 10K Gold Plated Ladies Watch
$8.82
Time Remaining: 1d 4h 45m
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Vintage circa 1950s 14K Gold Mens Benrus Wrist Watch
$225.00
Time Remaining: 25d 8h 2m
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VINTAGE 10K ROLLED GOLD PLATE BEZEL BENRUS Day Date Pointer Mens Dress Watch
$260.99
Time Remaining: 3d 16h 41m
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Vintage BENRUS Day Date Pointer Stainless Steel Fancy Lugs Mens Dress Watch
$249.99
Time Remaining: 1d 14h 32m
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Vintage Benrus 17 Jewels Tank Mens Watch Runs
$25.00
Time Remaining: 2d 18h 53m
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Benrus Watch Made for Penneys in the 1960s 17 Jewel Mechanical Hand Wind
$185.00
Time Remaining: 2d 15h 6m
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Vintage BENRUS Hand Winding SWISS Watch
$32.00
Time Remaining: 1d 13h 37m
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BOLD VTG BENRUS 3 STAR COMMANDER AUTOMATIC MENS DRESS WRISTWATCH 1960s
$49.63
Time Remaining: 29d 18h 30m
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Circa 1940s BENRUS Sky Chief Chronograph Model GH4 Valjoux 71 SS 38mm Watch
$1,999.99
Time Remaining: 23d 9h 2m
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Serviced Art Deco 1930s Benrus 17J Swiss Gold Filled Mens Watch New Strap
$189.99
Time Remaining: 3d 20h 39m
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VINTAGE MENS WATCH BENRUS NEAR MINT BIG 42mm ST ST17 J MANUAL 2 TONE DIAL
$71.11 (2 Bids)
Time Remaining: 19h 6m
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Vintage Benrus electric Technipower watch RUNNING
$30.00
Time Remaining: 1d 10h 9m
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ANTIQUE 14K LADIES SOLID GOLD ART DECO BENRUS WATCH WIND UP RARE
$199.00
Time Remaining: 29d 11h 58m
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VINTAGE BENRUS GEAR BOTTLE CAP WATCH
$425.00
Time Remaining: 10d 19h 54m
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Vintage Restored And Serviced Mans Stepped Case Benrus Wristwatch
$145.00
Time Remaining: 5d 18h 43m
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Vintage Benrus Step Case Pyramid Crystal Vintage Timepiece In Fine Condition
$100.00
Time Remaining: 5d 18h 43m
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Vintage Working BENRUS Shock Absorber Mens Gold Deco Wrist Watch Series 3021
$59.99
Time Remaining: 29d 16h 50m
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Vintage Benrus 21 Jewels Ladies Wind Up Watch
$15.15
Time Remaining: 14d 21h 39m
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Beautiful 1940s BENRUS Rose RGP Mens VINTAGE Watch SERVICED
$119.99
Time Remaining: 5d 7h 56m
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5 Watches Seiko Timex Benrus Used Indiglo quartz electronic
$25.00
Time Remaining: 1d 8h
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Rare Vintage Slim Stylish BENRUS Watch
$150.00
Time Remaining: 4d 14h 54m
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Benrus Vintage 1217 Orbit Neville Mens Watch 17 Jewels 10k 14k
$299.01
Time Remaining: 1d 10h 42m
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Vintage Working Art Deco BENRUS Swiss 10K Mens 17J Black Dial Wrist Watch BB4
$149.99
Time Remaining: 29d 16h 5m
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Vintage Ladies 10K RGP Ladies Benrus Rose Gold Watch In The Box WORKS
$74.99
Time Remaining: 10h 22m
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VINTAGE BENRUS LADIES SWISS WATCH Dome Crystal Gold filled RUNS GREAT
$9.95
Time Remaining: 28d 14h 8m
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Truly Original Beautiful 1940s Deco Benrus Mens Gold Watch Minty Condition
$190.00
Time Remaining: 29d 6h 21m
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VINTAGE BENRUS ELECTRONIC 10K GF TECHNIPOWER SERIES 6457 WRIST WATCH NOT WORKING
$89.00
Time Remaining: 29d 20h 31m
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Vintage Benrus Swiss Ladies Watch Gold FilledShock Absorber Speidel 361
$4.99
Time Remaining: 12h 13m
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MENS VINTAGE BENRUS 3 STAR WATCH WITH GP BEZEL AND SWISS AUTOMATIC MOVEMENT
$42.95
Time Remaining: 2d 20h 35m
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LOVELY VTG BENRUS BM451 17 JEWELS SWISS 10K GOLD RGP LADIES WATCH RUNS
$27.99
Time Remaining: 29d 19h 6m
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1974 BENRUS 17 Jewel MILITARY Wrist Watch 6Y 1L2 runs Hack Set GG W 113 Vietnam
$200.00
Time Remaining: 21d 22h 20m
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Vintage Benrus Military Issue Wrist Watch DTU 2A P May 1965 Issue Working
$99.99 (2 Bids)
Time Remaining: 23h 25m
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Vintage Benrus Wrist Alarm Swiss Made 17 Jewels Wrist Watch Free Shipping
$72.85
Time Remaining: 15d 23h 16m
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40s MENS VINTAGE BENRUS ART DECO ORIGINAL RUNNING
$9.99 (1 Bid)
Time Remaining: 16h 31m
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Vintage Benrus Mens 10kt Yellow Gold Filled Self Winding Watch Pre Owned
$79.99
Time Remaining: 29d 9h 22m
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LOVELY BENRUS QUALITY LADIES SELF WINDING MECHANICAL WATERPROOF WATCH
$13.15 (1 Bid)
Time Remaining: 1d 7h 12m
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Vintage Benrus Military Watch Mil W 3818B Apr 1969 Make Offer Swiss Made
$159.00
Time Remaining: 2d 9h 20m
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Mens Vintage Handwind Benrus Wrist Watch Analog
$3.00 (1 Bid)
Time Remaining: 1d 12h 51m
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Vintage mens Benrus date watch
$9.95
Time Remaining: 4d 8h 35m
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WOW VTG BENRUS CITATION MENS SUPER ALL GF SQUARE CASE DRESS WRISTWATCH 1950s
$49.32
Time Remaining: 29d 18h 50m
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Vintage Ladies BENRUS 10K Gold Filled Bracelet Watch with Safety Latch WOW
$100.00
Time Remaining: 28d 19h 59m
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Vintage Benrus Mens Watch Model PIM235 233 PC32
$19.95
Time Remaining: 10h 21m
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Vintage Benrus Watch Fancy Lugs 1960
$14.99
Time Remaining: 1d 17h 37m
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k VINTAGE WOMENS 14k WHITED GOLD DIAMONDS BENRUS DRESS WATCH RUNS PERFECT
$169.99
Time Remaining: 20d 16h 15m
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ALL ORIG 40s Vintage BENRUS CALENDAR DAY DATE CE13 WATCH MEN SWISS STEEL
$539.00
Time Remaining: 14d 1h 37m
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Vintage Mens Benrus Deco Watch BR2 17J Runs Keeps Time Fancy Lugs Rubies
$125.00
Time Remaining: 27d 16h 3m
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Vintage Benrus Watch Signed Buckle Alligator Band
$250.00
Time Remaining: 26d 17h 21m
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Nice Benrus Mens Automatic GT Watch 17j Silver Dial Day Date QS New Band Runs
$99.99
Time Remaining: 29d 10h 43m
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Waltham wristwatch Benrus wristwatch
$8.00
Time Remaining: 2d 20h 48m
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Mens Vintage 25 Jewel Benrus Automatic Watch WR Ostrich strap recently Serviced
$99.97
Time Remaining: 11d 9h 13m
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Vintage Benrus 39 Jewel Selfwinding Mens Watch WORKS
$129.99
Time Remaining: 3d 20h 30m
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BENRUS Skyscraper Deco watch Mens Vintage 1930s gold
$65.00
Time Remaining: 25d 20h 28m
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Benrus Mens Watch with Day Date
$14.87
Time Remaining: 15d 19h 11m
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10kt rgp ladies benrus rubie and diamond art deco watch
$70.00
Time Remaining: 2d 17h 11m
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Vintage Benrus art deco manual wind watch 17 jewels DM21 movement works well
$39.95
Time Remaining: 28d 20h 10m
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14k white gold BENRUS MECHANICAL LEATHER BAND WATCH
$880.00
Time Remaining: 29d 15h 17m
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