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The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




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$14.49 (2 Bids)
Time Remaining: 8h 38m
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$50.00
Time Remaining: 55m
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$47.66 (8 Bids)
Time Remaining: 3h 6m
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$14.99
Time Remaining: 12h 53m
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$9.99
Time Remaining: 14h 50m
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$8.99
Time Remaining: 10h 12m
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Beautiful Vintage Benrus Wrist Watch for Men Self Windin00
$20.00
Time Remaining: 2h 25m
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Benrus Vintage Mens Wrist Watch to Restore or for Parts No Reserve
$1.25 (2 Bids)
Time Remaining: 11h 20m
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$29.99 (2 Bids)
Time Remaining: 12h 14m
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Vintage Benrus 10k Rolled Gold Ladies Wristwatch
$10.00 (1 Bid)
Time Remaining: 3h 39m
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Benrus Wrist Watch Vintage 1950s 639107 Art Deco Gold NOT WORKING BINGS1
$19.99
Time Remaining: 1d 15h 40m
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Time Remaining: 26d 4h 6m
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$49.95
Time Remaining: 6h 29m
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$20.00
Time Remaining: 1d 1h 35m
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$9.99
Time Remaining: 15h 7m
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$19.99
Time Remaining: 8d 5h 28m
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Benrus Automatic 17 Jewels Stainless Steel Black Dial Watch Mens Wristwatch
$39.95
Time Remaining: 12d 14h 52m
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Time Remaining: 27d 7h 51m
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$40.00
Time Remaining: 8d 8h 19m
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$34.99
Time Remaining: 1d 6h 32m
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$15.00
Time Remaining: 9d 4h 27m
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Time Remaining: 8d 7h 16m
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$8.49
Time Remaining: 29d 12h 45m
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Vintage Benrus 10K Rolled Gold Mens Wrist Watch
$24.99
Time Remaining: 5d 13h 32m
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$9.99
Time Remaining: 14h 55m
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$24.95
Time Remaining: 13h 39m
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VINTAGE MENS BENRUS BLUE DIAL AUTOMATIC WRISTWATCH
$24.99
Time Remaining: 1d 15h 1m
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Vintage Benrus Mens Watch 17 Jewels Model DN 21 10K RGP Bezel Starburst Dial
$99.95
Time Remaining: 29d 7h 13m
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Original Vintage Benrus Bronze Dial Stainless Steel self Wind Automatic Watch L7
$44.99
Time Remaining: 4d 8h 22m
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$18.74
Time Remaining: 19d 1h 56m
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Time Remaining: 14h 58m
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Vtg Benrus calendar watch hand indicated date 1950s fancy lugs GF runs
$145.00
Time Remaining: 4d 12h 40m
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VINTAGE MENS BENRUS 3 STAR ALL SS SELFWINDING WATCH WITH SWISS MECH MOVEMENT
$42.95
Time Remaining: 2d 4h 33m
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Benrus Three Star Self Winding Stainless Steel Date Model In Very Good Condition
$50.00
Time Remaining: 58m
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Time Remaining: 23d 4h 55m
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$11.69
Time Remaining: 26d 12h 58m
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$9.50 (10 Bids)
Time Remaining: 13h 25m
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$8.50
Time Remaining: 5h 22m
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Time Remaining: 14h 46m
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Benrus Sealord Automatic Date Gents Watch
$60.00
Time Remaining: 7h 5m
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Time Remaining: 13h 55m
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Time Remaining: 18d 17h 32m
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$50.00
Time Remaining: 8d 8h 3m
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$0.90
Time Remaining: 16h 30m
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Vintage Benrus Womens Watch 10k Gold Top
$8.00
Time Remaining: 2d 12h 43m
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$9.99
Time Remaining: 3d 11h 59m
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$44.65
Time Remaining: 27d 4h 32m
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$14.99
Time Remaining: 12d 3h 24m
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$9.99
Time Remaining: 5d 10h 42m
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$99.99
Time Remaining: 1d 14h 43m
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Vintage mens Benrus watch for repair
$15.00 (1 Bid)
Time Remaining: 1d 11h 22m
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$50.00
Time Remaining: 6d 11h 47m
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$19.99
Time Remaining: 12d 11h 26m
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vintage Benrus 17 jewlel Unique lugs bezel BB4 movement Art Deco Design Wind Up
$24.99
Time Remaining: 1d 12h 47m
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$9.99
Time Remaining: 13h 55m
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Vintage Benrus Citation Wrist Watch ORIGINAL BOX
$9.99
Time Remaining: 1d 13h 45m
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Vintage Ladies Benrus 10K White Gold Filled 17 Jewel Hinged Deco Watch Wind Up
$39.99
Time Remaining: 14d 6h 32m
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Vintage Men BENRUS Watch Case Only NO Watch
$10.00
Time Remaining: 3d 2h 54m
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$39.99
Time Remaining: 17d 6h 10m
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Vintage Mechanical Mens Benrus BB14 17 Jewels watch movement Swiss
$9.95
Time Remaining: 16d 12h
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Vintage Benrus Shock Absorber Self Winding Gold Toned Wrist Watch Womens
$16.19
Time Remaining: 12d 7h 17m
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Benrus 3 Stars Mens Automatic Selfwinding Watch10K RGP Nice Dial New Band Runs
$69.99
Time Remaining: 25d 10h 36m
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$14.99
Time Remaining: 4d 12h 59m
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$9.99
Time Remaining: 6d 5h 24m
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40s Vintage BENRUS CALENDAR DAY DATE CE14 DRESS WATCH MEN SWISS STAINLESS STEEL
$539.00
Time Remaining: 1d 8h 35m
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$24.99
Time Remaining: 2d 11h 37m
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Vintage BENRUS Watch Copper colored dial In running condition
$20.00
Time Remaining: 1d 13h 47m
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$19.95
Time Remaining: 3d 8h 56m
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508 BENRUS 17 JEWEL MANUAL WIND AX11 MOVEMENT AND DIAL
$12.00
Time Remaining: 22h 38m
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RUNNING SWISS BENRUS 17 JEWEL RARE EXHIBITION BACK MENS WATCH SWISS DR 2L7 115
$29.99
Time Remaining: 1d 9h 42m
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Vintage Ladies Benrus Black Face Gold Tone Diamond Quartz Watch Running Working
$14.99
Time Remaining: 5d 12h 12m
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$12.99
Time Remaining: 27d 11h 54m
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Benrus Vintage Mans Wrist Watch square10 k rolled gold case fancy lugs
$34.99
Time Remaining: 20d 2h 48m
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Vintage Gold BENRUS 17 Jewel SWISS Wind up Beauty
$29.99
Time Remaining: 1d 11h 45m
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Vintage Benrus 7021 Self Winding Automatic Gold Plate Mens Dress Wrist Watch
$9.99
Time Remaining: 8d 11h 45m
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Vintage Solid 14K Yellow Gold Benrus Watch Automatic Movement Second Dial
$549.99
Time Remaining: 28d 13h 26m
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Vintage Benrus Wind Up Mens Waterproof and Dustproof Watch Stretch Band
$30.20
Time Remaining: 20d 2h 7m
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Vintage Mens Benrus 3 Star Automatic Watch 10K GF Running Fancy Lugs Box
$75.00
Time Remaining: 16d 1h 47m
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Benrus Mens Selfwinding 10k gold rolled Watch 17 jewels Swiss Made
$30.00
Time Remaining: 4d 15h 19m
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Benrus Mans 17 Jewel Working Wind Up Watch 5367 Sea Jammer D D W Box
$19.99
Time Remaining: 1d 4h 7m
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1950s BENRUS Mens Stainless VINTAGE Watch Serviced
$20.75 (6 Bids)
Time Remaining: 1d 12h 23m
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Vintage BENRUS 10k White GF Womens Ladies Winding Wind Up Wristwatch Watch
$29.99
Time Remaining: 20d 9h 58m
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Vintage Benrus Swiss Self Winding 3 Star 14K Gold Electroplate Mans Watch
$22.50
Time Remaining: 5d 6h 27m
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Vintage Benrus 3 Star Selfwinding 25J Wrist Watch Mens
$25.00
Time Remaining: 4d 14h 23m
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Mens 1960s Benrus 3 Star 25 jewels All S S Excellent shape No Reserve
$16.27 (5 Bids)
Time Remaining: 2h 33m
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VINTAGE BENRUS HAND WINDING SWISS MADE MENS OLD USED ANTIQUE WATCH 051
$5.50 (3 Bids)
Time Remaining: 11h 46m
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Benrus Vintage Ladies Ladys Wrist Watch Swiss
$15.08
Time Remaining: 3d 23h 16m
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Vintage Benrus 7026 Series Selfwinding Watch Stainless steel Ticks 4 U 2 FIX
$12.50
Time Remaining: 1d 1h 41m
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Fine Antique Benrus Art Deco 10k RGP gold Ladies Wrist Watch working
$9.99
Time Remaining: 4d 12h 47m
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2 Responses to The Benrus Watch – The History Behind Benrus Watches

  • Ben Jones says:

    to whom it may concern,

    I have a vintage Benrus watch, it has diamond chips instead of numbers. it also has a second hand. 10kt gold &gold filler # 770640 on back
    if you can, let me know its approx worth?

    thanks

  • James says:

    I recently came into a Benrus watch and want to find out if I can get a rough idea what year it was made and if I can still get a new glass face for the watch. The watch appears to be early, it’s mechanical, have to wind it every 24 hours. It has a hole in the face towards the top for the hours. The glass has a slight clam in one corner but is not chipped or broken through yet, thank you.

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Time Remaining: 1h 38m

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Vintage Benrus 10K Gold 21 Jewel Manual Wind Watch Fine Estate Jewelry
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RARE PILOT VINTAGE BENRUS SKY CHIEF CHRONOGRAPH WITH BOX SUPERB VALJOUX 72 CAL
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Vintage 1959 BULOVA 14K WHITE GOLD DIAMOND 23 JEWEL MENS SELF WIND WRIST WATCH
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BENRUS 14K SOLID GOLD Gents Vintage Watch 1950s
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Benrus Womans Vintage Solid 14k Watch W 47 Diamonds
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