For those who Appreciate things that Appreciate.

The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




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Time Remaining: 29d 21h 28m
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Time Remaining: 2h 32m
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Time Remaining: 11d 11h 18m
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$19.99 (1 Bid)
Time Remaining: 7h 30m
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$25.00
Time Remaining: 6d 17h 48m
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$67.66 (6 Bids)
Time Remaining: 9h 37m
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$88.88
Time Remaining: 6d 6h 25m
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$10.50 (3 Bids)
Time Remaining: 11h 28m
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ART DECO BENRUS SWISS 14K SOLID ROSE GOLD RUBY WOMENS WRISTWATCH
$825.00
Time Remaining: 29d 21h 23m
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$14.50 (8 Bids)
Time Remaining: 11h 41m
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1950S BENRUS MODEL DH42 17 JEWEL S S MILITARY STYLE WATCH W 24 HOUR DIAL
$9.99 (1 Bid)
Time Remaining: 15h 52m
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Benrus Watch Swiss Hand Wind 17 Jewel Movt Early Day Date Vintage C1950s
$400.00
Time Remaining: 6d 14h 43m
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VINTAGE SWISS FANCY DIAL BENRUS MENS WRISTWATCH
$11.00 (3 Bids)
Time Remaining: 16h 29m
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$75.00
Time Remaining: 25d 23h 47m
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Vintage Benrus Swiss 10 kt gold filled Case Running
$19.99 (1 Bid)
Time Remaining: 17h 28m
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$179.99
Time Remaining: 6d 19h 59m
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$22.09 (7 Bids)
Time Remaining: 17h 45m
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$9.00
Time Remaining: 8d 11h 22m
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Time Remaining: 17h 56m
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Time Remaining: 1d 14h 16m
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Time Remaining: 6d 18h 20m
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Time Remaining: 18h 51m
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Time Remaining: 11h 40m
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$81.00 (33 Bids)
Time Remaining: 18h 53m
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$110.00
Time Remaining: 22d 12m
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$49.99 (1 Bid)
Time Remaining: 19h 16m
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$0.99
Time Remaining: 29d 19h 3m
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Time Remaining: 19h 40m
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Benrus Military Watch Vietnam Era July 1965 Hack Set Mil W 3818 B
$275.00
Time Remaining: 17h 25m
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Vintage Mens Military Wristwatch out of Estate Benrus Date JUL 1975
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Time Remaining: 1d 8h 20m
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Time Remaining: 29d 8h 51m
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$12.78 (8 Bids)
Time Remaining: 1d 10h 29m
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$39.99
Time Remaining: 29d 11h 41m
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$9.95 (1 Bid)
Time Remaining: 1d 11h 33m
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$25.00
Time Remaining: 29d 16h 59m
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$16.01 (10 Bids)
Time Remaining: 1d 12h 41m
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Solid Mens Benrus Analog Watch With Day And Date Feature
$14.50
Time Remaining: 17d 15h 9m
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$35.88
Time Remaining: 1d 13h 39m
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Time Remaining: 10d 11h 36m
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Time Remaining: 1d 13h 45m
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$35.00
Time Remaining: 24d 10h 49m
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$19.95 (1 Bid)
Time Remaining: 1d 15h 5m
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$99.95
Time Remaining: 2d 19h 19m
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$150.00
Time Remaining: 29d 18h 26m
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$9.99 (1 Bid)
Time Remaining: 1d 15h 9m
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$499.00
Time Remaining: 3d 13h 52m
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$155.00 (15 Bids)
Time Remaining: 1d 15h 32m
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$19.99
Time Remaining: 17d 6h 59m
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$4.99
Time Remaining: 1d 15h 38m
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$118.75
Time Remaining: 20d 15h 5m
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Time Remaining: 1d 15h 41m
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$29.99
Time Remaining: 3d 10h 46m
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$16.00 (8 Bids)
Time Remaining: 1d 16h 49m
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$35.00
Time Remaining: 29d 22h 44m
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Hamilton Illinois Bulova Helbros Benrus Wrist Watch Lot 6
$12.95 (1 Bid)
Time Remaining: 1d 17h 49m
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VINTAGE BENRUS H3 MILITARY WATCH MOVEMENT CALIBER 0Y1L3 GOOD BALANCE
$55.00
Time Remaining: 1d 25m
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$19.95
Time Remaining: 1d 17h 49m
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Ladies Vintage Swiss Baylor Salmon Dial Diamond Bezel Watch
$24.99
Time Remaining: 29d 12h 1m
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$9.99
Time Remaining: 1d 17h 49m
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$129.95
Time Remaining: 25d 21h 1m
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$250.00
Time Remaining: 1d 18h 2m
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Ladies 17 Jewels Benrus Wind Up Watch with a Stretch Band
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Time Remaining: 4d 18h 48m
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$89.00
Time Remaining: 1d 18h 18m
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Time Remaining: 22d 15h 59m
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$81.00 (15 Bids)
Time Remaining: 1d 18h 30m
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Benrus 3 Star Self Winding Swiss Movement Wristwatch Circa 1960 SERVICED
$149.99
Time Remaining: 24d 18h 59m
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$122.61 (32 Bids)
Time Remaining: 1d 18h 34m
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Benrus Art Deco Vintage Black Self Winding Watch Men
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Time Remaining: 7d 19h 17m
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Vintage Watches Benrus and Bulova
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Time Remaining: 1d 18h 40m
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SERVICED 1966 US Military BENRUS 17j HACK Movement WATCH w NATO Canvas Strap
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Time Remaining: 16d 19h 31m
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$45.00
Time Remaining: 28d 22h 11m
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Time Remaining: 1d 18h 50m
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$300.00
Time Remaining: 27d 21h 13m
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4 WRIST WATCHES VINTAGE MENS BENRUS HELBROS CARAVELLE NELSON NR
$9.99 (1 Bid)
Time Remaining: 1d 18h 55m
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20 Vintage Ladies Watch Lot Wristwatch Bulova Waltham Caravelle Benrus
$59.99
Time Remaining: 4d 9h 30m
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SHARP VINTAGE BENRUS 3STAR 17 JEWEL AUTOMATIC MENS WRISTWATCH
$9.99 (1 Bid)
Time Remaining: 1d 19h
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Vintage Swiss Made Benrus 17 Jewels Wind Up Ladies Watch Stretch Band
$46.87
Time Remaining: 3d 9h 29m
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Vintage Benrus Model FE205 7001 Series Self Winidng Yellow Rolled Gold Watc h
$9.99
Time Remaining: 1d 19h
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Benrus Vintage 60s Era Mend Mechanical Watch 17P7
$129.95
Time Remaining: 16d 19h 20m
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3 WRIST WATCHES MENS ANTIQUE GOLD FILLED ROSE GF LADY ELGIN BENRUS MARUDO NR
$31.00 (7 Bids)
Time Remaining: 1d 19h 4m
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$22.50
Time Remaining: 10d 14h 21m
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VINTAGE BENRUS SUB SEC CAVIAR EDITION BOLD CASE DESIGN ART DECO
$9.99
Time Remaining: 1d 19h 12m
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Time Remaining: 24d 18h 47m
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2 Responses to The Benrus Watch – The History Behind Benrus Watches

  • Ben Jones says:

    to whom it may concern,

    I have a vintage Benrus watch, it has diamond chips instead of numbers. it also has a second hand. 10kt gold &gold filler # 770640 on back
    if you can, let me know its approx worth?

    thanks

  • James says:

    I recently came into a Benrus watch and want to find out if I can get a rough idea what year it was made and if I can still get a new glass face for the watch. The watch appears to be early, it’s mechanical, have to wind it every 24 hours. It has a hole in the face towards the top for the hours. The glass has a slight clam in one corner but is not chipped or broken through yet, thank you.

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