For those who Appreciate things that Appreciate.

The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




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$40.00
Time Remaining: 29d 8h 7m
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lot vintage mens wristwatches for repair
$52.00 (8 Bids)
Time Remaining: 5h 57m
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Benrus Mens Vintage Gold Filled Wristwatch 17 Jewels 3 B4315
$36.79
Time Remaining: 28d 8h 38m
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Benrus swiss mans watch 17j working mechanical fab condition
$19.66 (4 Bids)
Time Remaining: 7h 7m
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Mens Benrus Watch BNW715 Qaurtz Two Tone Analog
$10.00
Time Remaining: 8d 13h 32m
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$3.58 (6 Bids)
Time Remaining: 8h 26m
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Vintage Ladys Benrus Womens Wristwatch
$9.99
Time Remaining: 9d 15h 8m
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GORGEOUS Benrus Art Deco enamelled dial for Ladies rectangular wristwatch
$5.94 (3 Bids)
Time Remaining: 10h 15m
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GENTS VINTAGE BENRUS MANUAL WINDING WRIST WATCH BOXED
$188.70
Time Remaining: 9d 19h 52m
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$36.17 (5 Bids)
Time Remaining: 10h 16m
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$23.99
Time Remaining: 29d 17h 12m
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14k SOLID WHITE GOLD Benrus ladies watch 20 Genuine DIAMONDS Excellent Cond
$375.83
Time Remaining: 11h 7m
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Vintage Benrus Stainless Steel Military Style Mens Watch BH1 15J 1940s AS IS
$39.00
Time Remaining: 5d 14h 5m
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$1.56 (1 Bid)
Time Remaining: 11h 20m
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Vintage Mens Benrus Automatic Wrist Watch 6 O Clock Date Stainless Parts Repair
$50.00
Time Remaining: 4d 22h 51m
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$1.64 (2 Bids)
Time Remaining: 11h 27m
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$35.00
Time Remaining: 27d 16h 31m
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1957 Vintage BENRUS Mens JUMP HOUR Direct Read NO RESERVE
$361.00 (23 Bids)
Time Remaining: 11h 37m
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NICE VINTAGE 17 JEWEL BENRUS BN14 WRIST WATCH RUNS
$75.00
Time Remaining: 15d 12h 45m
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Vintage Benrus Three Star Watch Series 7026 Self Winding Swiss Steel
$11.18 (2 Bids)
Time Remaining: 11h 46m
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Vintage 1950 BENRUS Lrg26mm Tank 21 Jewel SERVICED Mens 10k GF Watch Runs A+
$219.00
Time Remaining: 6d 16h 8m
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VINTAGE BELFORTE BENRUS SELFWIND MAN WATCH LARGE CLEAN 17J SWISS NBAND RUNNING
$24.99
Time Remaining: 14h 1m
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VINTAGE RETRO 1940s BENRUS LADIES 10K GOLD FILLED WRIST BANGLE WATCH 1402 Gr
$10.00
Time Remaining: 4d 15h 24m
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MENS Vintage Benrus Solid State Electronic Techniquartz LED CRYSTAL DISPLAY
$69.00
Time Remaining: 14h 59m
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LADIES BENRUS 10K WHITE GOLD FILLED PETITE WIND UP WATCH
$15.99
Time Remaining: 9d 5h 17m
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VINTAGE MANS WRISTWATCH BENRUS WRISTWATCH RUNS SHOCK ABSORBER 10K GF BAND
$6.38 (4 Bids)
Time Remaining: 15h 3m
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BENRUS LIMITED EDITION 14K YELLOW GOLD AE 15 17 JEWELS SWISS WATCH 14766
$139.99
Time Remaining: 6d 16h 19m
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Vintage Benrus Art Deco 14K White Gold Metal Mens Watch 15J 1920s AS IS
$59.99
Time Remaining: 5d 14h 5m
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Benrus Mens Wristwatch in the Original Box Official Watch of Famous Airlines
$12.99
Time Remaining: 15h 58m
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$24.95
Time Remaining: 7d 7h 19m
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Two Vintage Watch Lot Elgin Seconds at 900 Benrus Hinged Case
$14.99
Time Remaining: 16h 9m
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VINTAGE BENRUS MODEL BM 1 17 JEWEL LADIES WRIST WATCH RUNS K1920
$8.49
Time Remaining: 16d 11h 51m
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Vintage Art Deco Mens Benrus Sub Dial Shockproof 17j Fixed Lug 10k GP Runs
$15.50 (9 Bids)
Time Remaining: 16h 48m
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Vintage Benrus Wind Up Ladies Watch with a Pretty Band
$24.71
Time Remaining: 1d 5h 2m
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$81.00 (37 Bids)
Time Remaining: 17h 26m
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Benrus 15J Gold Filled Art Deco Mens Vintage Antique Wristwatch Model 66 BB 3
$70.00
Time Remaining: 17d 7h 30m
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$32.11 (3 Bids)
Time Remaining: 19h 6m
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Benrus BNW708 Gold Silver Stretch Band Case Silver Face Watch
$19.99
Time Remaining: 8d 14h 10m
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Vintage WORKING Mens Benrus Automatic 14K GEBezel Wrist Watch
$18.50 (4 Bids)
Time Remaining: 1d 6h 46m
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$40.00
Time Remaining: 28d 16h 23m
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$61.00 (6 Bids)
Time Remaining: 1d 6h 51m
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$14.99
Time Remaining: 23d 5h 59m
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$15.50 (2 Bids)
Time Remaining: 1d 6h 55m
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Benrus wristwatch head Running
$12.74
Time Remaining: 7d 10h 14m
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$21.00 (2 Bids)
Time Remaining: 1d 7h 39m
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Nice Vintage Mens Benrus Automatic Wrist Watch Swiss 17j Mech Stainless Steel
$99.00
Time Remaining: 26d 19h 46m
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Vintage Benrus Wrist Watch Waterproof Shock Resistant and it runs
$19.99 (2 Bids)
Time Remaining: 1d 8h 24m
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Rare C1940s 50s Benrus Square Double Date Calendar Watch w Art Deco Lugs
$199.00
Time Remaining: 20d 16h 4m
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Vintage Mens Benrus Wristwatches Movements Parts or Repair
$11.95 (1 Bid)
Time Remaining: 1d 8h 30m
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$45.00
Time Remaining: 4d 14h 49m
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$19.50
Time Remaining: 5d 19h 1m
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Vintage BENRUS Mans Dress Watch Very Nice Looking Sub Seconds Dial NR
$19.99 (2 Bids)
Time Remaining: 1d 9h 51m
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Vintage BENRUS PURPLE VELVET SATIN WATCH CASE Watch of Famous Airlines Deco
$19.99
Time Remaining: 5d 8h 4m
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VINTAGE LADIES BENRUS WATCH 10K GOLD FILLED
$0.99 (2 Bids)
Time Remaining: 1d 10h 45m
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Benrus Watch 1970s
$65.00
Time Remaining: 28d 18h 58m
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Vintage Mens 21 Jewel Benrus Wrist Watch w Shriners Band
$9.99 (1 Bid)
Time Remaining: 1d 11h 14m
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$12.99
Time Remaining: 5d 11h 44m
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$9.99
Time Remaining: 1d 11h 33m
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VINTAGE BENRUS ART DECO WRISTWATCH
$64.95
Time Remaining: 7h 13m
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Vintage STERLING SILVER antique pre 1920 Art Deco BENRUS watch NR
$22.41 (2 Bids)
Time Remaining: 1d 14h 11m
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Vintage Benrus Fancy Dial Jump Hour Mans Wristwatch Direct Read
$485.00
Time Remaining: 6d 7h 42m
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VINTAGE WATCH LOT TIMEXBENRUSAUSTINPARKER INDIGLOCLIQUE SCRAP or REPAIR
$2.25 (4 Bids)
Time Remaining: 1d 14h 14m
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Vintage BENRUS 3 Star Self Winding Mens Watch Stainless Steel SWISS
$45.00
Time Remaining: 21d 18h 58m
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VINTAGE ESTATE MAN GOLD BENRUS WATCH
$9.99
Time Remaining: 1d 14h 44m
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TESSIE 14KT LADIES BENRUS AB12 WIND UP WRIST WATCH WITH LATHIN FACE RUNS
$125.00
Time Remaining: 29d 9h 14m
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Two vintage mens watches timex and bitunia
$9.99 (1 Bid)
Time Remaining: 1d 14h 56m
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Vintage Benrus Watch 7 jewels Ornate Dial Model CW 2
$24.96
Time Remaining: 2d 15h 23m
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Vintage BENRUS 15 Jewel Wind Mens AC 15 Wrist Watch 10 K RGP runs + Band
$15.50 (13 Bids)
Time Remaining: 1d 16h 46m
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RARE BENRUS SWISS Wrist Watch Man Mechanical hand Winding Automatic 17 J VTG
$135.00
Time Remaining: 18d 13h 26m
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$8.95
Time Remaining: 1d 16h 46m
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Vintage Benrus Movement wind up watch with nice Speidel stretch band running
$30.00
Time Remaining: 16d 6h 1m
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Benrus Military Wrist Watch Vietnam War Era Dec 1968 Runs Nice Vintage Piece
$33.33 (1 Bid)
Time Remaining: 1d 17h 12m
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Vintage Benrus WR Wristwatch Watch Automatic Day Date Gold Filled SS Case Works
$59.99
Time Remaining: 24d 12h 42m
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Vintage Mens Mechanical Watches LOT OF 4 BENRUS HELBROS LORD TAYLOR MORE
$2.25 (2 Bids)
Time Remaining: 1d 17h 45m
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Vintage Mens Benrus Wristwatch out of Estate Hooded Lug Case w Pink Case Top
$29.95
Time Remaining: 2d 7h 33m
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$8.98 (2 Bids)
Time Remaining: 1d 18h 38m
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Vintage Benrus Penny Wrist watch
$16.00
Time Remaining: 28d 10h 20m
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VINTAGE BENRUS 17J TEXTURED DIAL SWISS 18K GP MENS WRIST WATCH SERVICED 1950s
$125.00
Time Remaining: 3d 16h 18m
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Benrus Model CF 1 Mens 17 Jewel Vintage Automatic Watch ETA 1256 To Fix
$32.77 (13 Bids)
Time Remaining: 1d 19h 5m
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Beautiful 14k solid gold Benrus mens watch with Diamond dial in Box
$600.00
Time Remaining: 29d 6h 14m
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2 Vintage mens wristwatches Caravelle Invitational 1971 Benrus calendar day
$0.95 (1 Bid)
Time Remaining: 1d 19h 8m
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10 NON WORKING LADY ladies BENRUS ELGIN Watches Plus Broken Watch Bands
$119.99
Time Remaining: 29d 12h 55m
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70s Benrus class SS Automatic Diver watch Swiss made Rally all original x RARE
$50.00
Time Remaining: 1d 21h 21m
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NEW BENRUS 2 TONE POCKET WATCH MOTORCYCLE BIKER DESIGN NEW BATTERY
$14.95
Time Remaining: 21d 21h 5m
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BENRUS TYPE 1 HOMAGE SWISS ETA 2824 AUTOMATIC DIVERS WATCH
$312.93
Time Remaining: 2d 3h 56m
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Vintage Watch LADIES BENRUS 17 JEWELS MECHANICAL RUNS GOOD 1408
$9.99
Time Remaining: 19d 8h 19m
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Vintage 17 Jewel Watches 1 Benrus and 1 Helbros
$40.00
Time Remaining: 2d 4h 5m
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$59.99
Time Remaining: 8d 10h 55m
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$35.00
Time Remaining: 2d 5h 9m
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$31.96
Time Remaining: 9d 13h 51m
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2 Responses to The Benrus Watch – The History Behind Benrus Watches

  • Ben Jones says:

    to whom it may concern,

    I have a vintage Benrus watch, it has diamond chips instead of numbers. it also has a second hand. 10kt gold &gold filler # 770640 on back
    if you can, let me know its approx worth?

    thanks

  • James says:

    I recently came into a Benrus watch and want to find out if I can get a rough idea what year it was made and if I can still get a new glass face for the watch. The watch appears to be early, it’s mechanical, have to wind it every 24 hours. It has a hole in the face towards the top for the hours. The glass has a slight clam in one corner but is not chipped or broken through yet, thank you.

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