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The Benrus Watch – The History Behind Benrus Watches

Benrus Watch Company is well loved and popular among watch aficionados.

While it is so, there is very little is known about the history of this company. While you are assured that Benrus watches are of fine quality craftsmanship, it may help to know the history behind it to be sure that when you buy this fine quality watches, you are not mistaken.

Benrus Watch Company started in 1921 as a watch repair shop in New York City. The owner is Benjamin Lazrus, who is a Jewish Romanian born who migrated to the United States.

From his humble watch repair shop, he has ventured in the manufacture of watchcases. His company was later on registered as an importer and wholesaler. His company, Benrus Watch Company is not a manufacturer as registered but as importer and wholesaler. Why is this so? The reason for this is because while Benrus Watch Company is manufacturing watchcases, he is importing ebauches, which are Swiss made movement.

Ebauches is a term used when you speak of Swiss watches movements, not complete watches but rather mere movements and inserted in watchcases. This is the reason why Benrus Watch Company is considered a Swiss company mainly because the watches that they produce are basically Swiss made because of the movements imported from Swiss manufacturers.

By the year 1930, Benrus already manufactured watches on his own, while continually importing ebauches, he has ventured into creating his own brand of watches which a twist. Benrus Watch Company brought to the market rectangular and cushion watches, which are not very common during that time. This made the company thrive during the World War without disruption.

In the 1940’s, Benrus Watch Company introduced the calendar watch. This watch will not only tell the time, but also has a calendar showing the month and a hand indicating the date of the month. This added feature made the Benrus Watch the most famous mass produced complicated watch.

The company did not stop offering a complication in their watches because in 1950, Benrus watch introduced the Dial-a-Rama watch. It is a watch with the jump hour technology and a star wheel for reading seconds located in the center. The company likewise offered the watch with winding indicator and the alarm watch. This has brought in the most number of alarm watches ever sold by a company during that era.

The year 1970 was a challenging year for the watch making industry, in order to stay in business; Benrus offered the cheaper movement and ladies movements in their watches. However, because of the advent of quartz lines and cheaper model watches, Benrus no longer manufacture watches. You may see models dating after 1970 but they would be just names of these watch companies.

Thus, if you are looking for an authentic Benrus watch

You have to look for vintage models earlier than 1970. Then, you are sure that you are buying the original Benrus watch that is Swiss-made and exquisitely designed by Benrus and his team. Anything later than that may not be a good Benrus Watch anymore.




Benrus Mens Blue Date Dial Two Tone Bracelet Dress Quartz Watch BN6044
$21.00 (28 Bids)
Time Remaining: 35m
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Vintage Mens Watch Benrus 17 Jewel Model AN 15
$39.99
Time Remaining: 6d 21h 45m
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WRISTWATCH BENRUS 17 JEWELS DU252 SHOCK ABSORBER 14tai
$9.99 (1 Bid)
Time Remaining: 1h 9m
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WRISTWATCH BENRUS 17 JEWELS HIDEN LUGS HF 4882 CALENDAR 12tai
$9.99
Time Remaining: 1h 16m
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Vintage Benrus 3 star 10K gold filled Fancy Face Watch face
$36.29
Time Remaining: 15d 48m
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Vintage BENRUS 10K GOLD Rolled Plated Brown Weaved Leather wind up Watch
$18.88
Time Remaining: 2h 42m
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Benrus Ladies Beige Day Date Dial Two Tone Bracelet Quartz Watch BN330
$9.99 (1 Bid)
Time Remaining: 2h 55m
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Vintage BENRUS Art Deco MENS Wrist WATCH 17 Jewel Mechanical Wind 10K RGP SWISS
$88.88
Time Remaining: 8d 23h 31m
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VINTAGE BENRUS WOMENS WRISTWATCH 14 KT YELLOW GOLD
$56.00 (3 Bids)
Time Remaining: 2h 56m
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Vintage BENRUS 21 Jewel Wind Mens Wrist Watch w ZENITH Band WORKING hr
$20.00
Time Remaining: 3h 21m
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VINTAGE WORKING WIND UP 15 JEWEL BENRUS SWISS MADE BANGLE WATCH
$26.00
Time Remaining: 29d 19h 2m
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Vintage Benrus 3 Stars Self Winding Mans WatchRunning Keeping Time
$46.00 (1 Bid)
Time Remaining: 5h 50m
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Vintage Mens Benrus 17 Jewel Model BB4 Black Dial Mechanical Watch Movement 21i
$4.99 (1 Bid)
Time Remaining: 7h 1m
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VINTAGE BENRUS LADIES WATCH BLACK CORD BAND NEEDS WORK
$6.99
Time Remaining: 28d 2h 10m
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Exquisite Vintage Ladies Benrus Diamond Quartz Analog Wrist Watch Running
$4.99 (1 Bid)
Time Remaining: 7h 58m
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VINTAGE MILITARY WATCH MIL W 3831B 15 JEWEL HACKING
$69.00 (7 Bids)
Time Remaining: 8h 16m
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Vintage Mens Swiss Made Benrus 25 Jewels Self Winding Watch with a Stretch Band
$66.97
Time Remaining: 4d 21h 14m
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Vtg Benrus WR Watch Self Winding Runs Black Dial Stainless Band 3073 386 Divers
$22.50 (8 Bids)
Time Remaining: 9h 17m
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Vintage Benrus Automatic Wrist Watch with Date ETA FE 2DC Movement 3021 Series
$23.00 (6 Bids)
Time Remaining: 19h 2m
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Vintage Benrus 25 Jewel 14k Yellow Gold Self Winding Watch
$274.99
Time Remaining: 28d 3h 35m
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Vintage Benrus Swiss Day Pointer Date 10K GF Wrist Watch Working Nice
$21.71 (7 Bids)
Time Remaining: 20h 57m
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Vintage Benrus Self Winding Watch
$19.99 (1 Bid)
Time Remaining: 23h 25m
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NICE VINTAGE 17 JEWEL BENRUS BN14 WRIST WATCH RUNS
$75.00
Time Remaining: 22d 2h 5m
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ART DECO BENRUS CURVEX 17 JEWELS WORKING MENS WATCH
$19.99
Time Remaining: 23h 35m
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Vintage Benrus 25 Jewel Self winding mens Gold Electroplate Watch
$23.50 (9 Bids)
Time Remaining: 1d 55m
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BENRUS WATCH CO 17J MODEL BB14 ENDURABLE MENS DRESS FANCY MANUAL WRIST WATCH
$26.00 (6 Bids)
Time Remaining: 1d 1h 38m
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Vintage Benrus 10K RGP Watch S N 772538
$100.00
Time Remaining: 4d 9h 25m
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RARE VINTAGE EARLY 1900s MENS ENGRAVED 14k WHITE GOLD BENRUS WATCH A+
$73.00 (10 Bids)
Time Remaining: 1d 1h 52m
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VINTAGE RUNNING BENRUS 3 STAR HORNED LUG MENS SELFWINDING WRISTWATCH
$9.99
Time Remaining: 1d 3h 28m
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VINTAGE BENRUS MENS WATCH RUNS
$29.95
Time Remaining: 28d 20h 58m
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Benrus and Stocker Yale Military Watches for PARTS
$8.50 (4 Bids)
Time Remaining: 1d 5h 26m
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vintage Benrus 10k Gold Filled 17J Red Yellow Blue mens Watch
$6.50 (2 Bids)
Time Remaining: 1d 5h 29m
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Ladies 17 Jewels Benrus Wind Up Watch with a Stretch Band
$49.95
Time Remaining: 4d 23h 56m
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$9.50 (1 Bid)
Time Remaining: 1d 5h 40m
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Mens Vintage Benrus 20 Microns Gold Plate Wind Up Watch w Sub Dial Flex Band
$8.05 (3 Bids)
Time Remaining: 1d 6h 15m
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VINTAGE BENRUS ROYAL 14 KARAT GOLD 14K DIAMOND WATCH CASE ONLY
$19.99
Time Remaining: 23d 4h 23m
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Vintage Benrus 17 jewel gold filled Art Deco mans wristwatch watch RUNS
$19.99 (1 Bid)
Time Remaining: 1d 6h 35m
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RARE MENS VTG BENRUS NOS GG W 113 MILITARY ISSUE BLACK 24 HOUR HACK DIAL WATCH
$89.99 (8 Bids)
Time Remaining: 1d 7h 8m
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Beautiful Ladies Swiss Made Benrus Wind Up Watch with a Stretch Band
$39.95
Time Remaining: 4d 23h 28m
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Vintage Bulova Mens Wrist Watch 10K With a Benrus Band
$9.99 (1 Bid)
Time Remaining: 1d 7h 16m
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Benrus Technipower Electronic Series 1345 Mens Vintage Wrist Watch To Fix
$15.50 (9 Bids)
Time Remaining: 1d 7h 24m
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Benrus Wrist Alarm Watch with 17 Jewel Mechanical Hand Wind Movt Vintage 1960s
$300.00
Time Remaining: 2d 4h 55m
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Benrus Citation Electronic Watch
$15.00
Time Remaining: 1d 20h 50m
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BENRUS VINTAGE 14K SOLID WHITE GOLD CASE 4 DIAMONDS WOMENS SWISS WRIST WATCH AS
$79.99 (1 Bid)
Time Remaining: 1d 20h 52m
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Vintage Womens Benrus 14K White Gold 21 Jewels Watch Runs
$120.00
Time Remaining: 29d 29m
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Vintage Benrus Mens Watch Water Resistant Stretch Band NIB
$20.00 (1 Bid)
Time Remaining: 1d 21h 23m
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Benrus Ladies Watch
$0.99
Time Remaining: 1d 3h 25m
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BIG BEAUTIFUL BENRUS VINTAGE SOLID GOLD ULTRA RARE CASE WHAT A KNOCKOUT LOOK
$444.00
Time Remaining: 23h 2m
Buy It Now for only: $444.00
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LOT 24 BENRUS GRUEN ELGIN SWISS 17J MENS WRIST WATCH MECHANICAL MOVEMENTS
$19.95 (1 Bid)
Time Remaining: 1d 21h 33m
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LOT 26 BENRUS GRUEN ELGIN SWISS 17J MENS WRIST WATCH MECHANICAL MOVEMENTS
$19.95 (1 Bid)
Time Remaining: 1d 22h 24m
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Nice vintage working mens Benrus watch with date BN536 two toned band
$8.90
Time Remaining: 1d 22h 51m
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Vintage Benrus Art Deco Ladies Wrist Watch For Parts
$24.99
Time Remaining: 7d 15h 57m
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LOT 83 BULOVA BENRUS GRUEN ELGIN 17J LADIES WRIST WATCH MECHANICAL MOVEMENTS
$20.95 (2 Bids)
Time Remaining: 1d 23h 20m
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BENRUS ADVANCE Dress Quartz Battery Mens Watch Retro1984 1999 Case
$9.99
Time Remaining: 2d 53m
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Mens 1970s Benrus Citation Electronic Watch
$150.00
Time Remaining: 3d 4h 35m
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women brand new watch by benrus with working battery a nd box
$9.99
Time Remaining: 2d 1h 45m
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Vintage Benrus Gents Automatic Watch
$49.99 (1 Bid)
Time Remaining: 2d 1h 50m
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Benrus ladies watch cuff safety chain parts yellow gold color
$10.99
Time Remaining: 28d 18h 39m
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2 Vintage Benrus Self winding Automatic mens WatchesRunning
$11.03 (2 Bids)
Time Remaining: 2d 2h 55m
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Ladies Vintage Watch LotRodania Zodiac Royce Waltham Bulova Buler Benrus
$13.49 (3 Bids)
Time Remaining: 2d 2h 55m
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Benrus 14K Solid Gold 20 diamond Ladies Dress watch 17J Vintage
$209.00
Time Remaining: 3d 8h 43m
Buy It Now for only: $209.00
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VINTAGE BENRUS MENS W WATCH 1960S
$19.99 (1 Bid)
Time Remaining: 2d 4h 21m
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MENS BENRUS WATCH GOLD TONE BLACK DIAL DIAMOND IN GREAT CONDITION WORKS
$34.99
Time Remaining: 2d 4h 30m
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Vintage Benrus Square Case Art Deco Style Mens 17 Jewel Wristwatch
$49.99
Time Remaining: 18d 19h
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HUGE LOT OF 100+ Watches TIMEX IRONMAN EXPEDITION FOSSIL BENRUS DISNEY CASIO 1
$28.00 (11 Bids)
Time Remaining: 2d 4h 54m
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MENS BENRUS WATCH GOLD TONE BLACK DIAL DAY DATE NEW LEATHER BAND WORKS
$34.99
Time Remaining: 2d 4h 57m
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Vintage Benrus Sea Lord 14K EP Stainless Steel Waterproof Watch No Band 25
$59.99
Time Remaining: 6d 15h 22m
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MENS BENRUS WATCH STAINLESS STEEL DIAL DATE NEW LEATHER BAND WORKS
$34.99
Time Remaining: 2d 5h 18m
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rare VINTAGE BENRUS ORIGINAL DIAL WINDING SWISS MENS GENTS WATCH bid
$0.99 (1 Bid)
Time Remaining: 2d 5h 37m
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Benrus Vintage 1940s Era Mens Mechanical Watch 16P5
$129.95
Time Remaining: 14d 1h 24m
Buy It Now for only: $129.95
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24 Vintage Watches 20 Movements 4 Quartz Elgin Gruen Benrus Festina Mudu
$59.00 (1 Bid)
Time Remaining: 2d 6h 41m
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Vtg17 Jewel CZ 25 Benrus Ladies Womens WristWatch 10k RGP Working Parts Service
$0.99 (1 Bid)
Time Remaining: 2d 17h 56m
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MENS VINTAGE Benrus 10K Gold Filled Wrist watch
$100.00
Time Remaining: 19d 21h 1m
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Vintage Benrus Ladies 10kt RGP watch It works
$99.00
Time Remaining: 2d 20h 26m
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old wristwatch BENRUS 17 j SWISS cal DO 13 automatic self winding THREE STARS
$4.99 (1 Bid)
Time Remaining: 2d 22h 21m
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VINTAGE BENRUS STARBURST 14k GF EP BEZEL ART DECO DIAL MENS WATCH 1950S 17 JEWL
$49.99 (1 Bid)
Time Remaining: 2d 22h 47m
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$25.00
Time Remaining: 5d 21h 47m
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Benrus Mens Vintage Stainless Steel Automatic Wristwatch 4 C2577
$19.99
Time Remaining: 2d 23h 4m
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Vintage Benrus
$19.99
Time Remaining: 2d 23h 16m
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Mens Benrus Gold Tone Mechanical Windup Wristwatch Working
$27.90
Time Remaining: 29d 19h 50m
Buy It Now for only: $27.90
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BENRUS VINTAGE QUAD SIGNED NICE DIAL VINTAGE SWEEP SECONDS AUTOMATIC NO RESERVE
$6.03 (6 Bids)
Time Remaining: 2d 23h 35m
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Vintage Benrus 21 Jewel Series 3021 20 Micron Gold Electroplate Keeps Time
$24.99 (1 Bid)
Time Remaining: 2d 23h 58m
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VINTAGE BENRUS 14K SOLID GOLD WATCH RUNS
$385.00
Time Remaining: 3d 2h 37m
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Vintage Benrus Swiss watch wristwatch
$15.00
Time Remaining: 3d 3m
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Benrus Watch Automatic 17 Jewels Shows Date Time Works Good
$12.99
Time Remaining: 2d 21h 44m
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VINTAGE FE 2D6 BENRUS 3 STAR 17 JEWELS AUTOMATIC MENS WRISTWATCH 2 FIX
$39.95
Time Remaining: 16d 21h
Buy It Now for only: $39.95
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14K Yellow Gold Swiss Benrus Wrist Watch WORKS
$349.99
Time Remaining: 3d 1h 25m
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BENRUS 3 STAR VINTAGE RGP 25J SWEEP SECONDS FANCY TEXTURED DIAL MENS WRIST WATCH
$19.99 (1 Bid)
Time Remaining: 3d 3h 32m
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Benrus Military Watch DTU 2A P MIL W 3818B For The Vietnam War Issued In 1967
$240.00
Time Remaining: 29d 7h 53m
Buy It Now for only: $240.00
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Beautiful mens vintage benrus wrist watch
$16.50 (6 Bids)
Time Remaining: 3d 3h 32m
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2 Responses to The Benrus Watch – The History Behind Benrus Watches

  • Ben Jones says:

    to whom it may concern,

    I have a vintage Benrus watch, it has diamond chips instead of numbers. it also has a second hand. 10kt gold &gold filler # 770640 on back
    if you can, let me know its approx worth?

    thanks

  • James says:

    I recently came into a Benrus watch and want to find out if I can get a rough idea what year it was made and if I can still get a new glass face for the watch. The watch appears to be early, it’s mechanical, have to wind it every 24 hours. It has a hole in the face towards the top for the hours. The glass has a slight clam in one corner but is not chipped or broken through yet, thank you.

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Benrus Mil W 50717 Type2 class Vintage 1976 Watch
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Time Remaining: 1d 5h 3m

Vintage 14K White Gold Benrus Women Diamond Watch
$549.99
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Vintage Benrus 10K Gold 21 Jewel Manual Wind Watch Fine Estate Jewelry
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VINTAGE BENRUS BB1 17 JEWEL 14K YELLOW GOLD MENS WRISTWATCH RUNS
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Time Remaining: 7d 7m

RARE VINTAGE BENRUS STAINLESS STEEL GOLD TONE MASONIC NORTH SOUTH WRIST WATCH
$850.00
Time Remaining: 7d 5h 23m

Benrus Vintage 14K Yellow Gold Self Winding Automatic Watch
$650.00
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MENS VINTAGE 14KT GOLD BENRUS WATCH WITH 3 DIAMONDS MODEL DM21 17 JEWEL
$550.00
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VINTAGE BENRUS SEA LORD DAY DATE AUTOMATIC 20 Micron GP BEZEL NEW OLD STOCK
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